Article: “Forget Twitter; Your Best Marketing Tool Is the Humble Product Review”
Source: AdvertisingAge
Marketers are learning to listen, not only through Facebook and Twitter, but also the product review and figuring out how they can benefit from this information in relation to their sales.
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Article: “Whose Word-of-Mouth Matters?”
Source: eMarketer
Word-of-Mouth is the most effective from closely related people.
Word-of-Blog is far less converting, 5% states the eMarketer chart.
Do you have a clear understanding what is being said about your brand throughout the Web?
If your answer is “Yes”: congratulations, you’re a step ahead of many others, make sure you keep ahead and profit of the benefits.
If your answer is “No”: start as soon as possible understanding your landscape and what intelligence could be extracted from the Web concerning your brand.