July 10, 2009 at 12:07 · Filed under Reviews and tagged: internet, marketing, optimization, strategy, website
Article: “For Every Optimization, There’s a Pyramid, So Get Started”
Source: GrokDotCom
The want-to-do-it-right-at-once mentality creates a slower optimization path and process whilst incremental optimization is accountable, less expensive and risky.
The article shows a pyramid of five levels:
* Functional
* Accessible
* Usable
* Intuitive
* Persuasive
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July 1, 2009 at 20:20 · Filed under Reviews and tagged: e-commerce, internet, marketing, website
Article: “The Sad Tale of Abandoned Shopping Carts”
Source: eMarketer
Leaving products behind in a shopping cart is as easy as a click.
Before going into the top three abandonment reasons, let’s first ask ourselves if adding products in shopping carts is perse a buying sign?
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