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Tag Archives: web 2.0
Google Wave: The Nexus of Communication
At one point in the Google Wave Preview video, Lars Rasmussen proposes the question what email would look like if it was invented at this point of time. He continues by telling that there are a million ways to concretize … Continue reading
The Content – Context Diarchy
A diarchy is a form of governing by two rulers, diarchies are known for instance from ancient Sparta and Rome and is one of the oldest types of government. The Spartan diarchy is suggested to be a solution for: a struggle between two … Continue reading
Posted in Marketing
Tagged Business, business development, internet, marketing, online, strategy, web 2.0
6 Comments
Reflection: “Managing beyond Web 2.0″
Article: “Managing beyond Web 2.0″ Source: McKinsey Quarterly Much has been written on this subject, the ‘new’ marketing transparency and co-creation by prosumers are affecting the rapidly changing landscape. What I do find interesting in the article is the model … Continue reading