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Archives
Tag Archives: strategy
Open Data Strategy by the EC: “The best way to get value from data is to give it away”
The European Commission (EC) has launched a new open data strategy that will see a vast number of datasets owned by public authorities released to the public. The EC anticipates that the data will see businesses make money from new smart phone apps tha… Continue reading
Executives’ approach on Social Media
After many conversations, articles and researches about Social Media, the conclusion is there’s still an educational and impact gap with regard to Social Media on exec-level which partially is sustained by the overly interest and hype around the phenomenon.As a … Continue reading
Posted in Social Media
Tagged business development, marketing, Social Media, strategy
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Strategic principles in the new E-conomy
A strategic principle, as defined by Harvard’s article Transforming Corner-Office Strategy into Frontline Action, is: “A memorable and actionable phrase that distills a company’s corporate strategy into its unique essence and communicates it throughout the organization” and has as goal … Continue reading
The Content – Context Diarchy
A diarchy is a form of governing by two rulers, diarchies are known for instance from ancient Sparta and Rome and is one of the oldest types of government. The Spartan diarchy is suggested to be a solution for: a struggle between two … Continue reading
Posted in Marketing
Tagged Business, business development, internet, marketing, online, strategy, web 2.0
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The 3 Fundaments of Online Strategy
The Online Strategy encompasses those elements of the business- and marketing strategy that must be employed to contribute efficiently and effectively to its goals. As for all strategies, the Online Strategy should consider the brand, the target audience, products & services and the … Continue reading
Reflection: “The consumer decision journey”
Article: “The consumer decision journey” Source: McKinsey McKinsey did an extensive research on three continents, several industries and 20000 customers. The cyclic Consumer Decision Journey isn’t groundbreaking, I’d say it’s an affirmation -from a company as McKinsey- of what is already known … Continue reading
Posted in Reviews
Tagged Business, business development, marketing, Social Media, strategy
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Reflection: “For Every Optimization, There’s a Pyramid, So Get Started”
Article: “For Every Optimization, There’s a Pyramid, So Get Started” Source: GrokDotCom The want-to-do-it-right-at-once mentality creates a slower optimization path and process whilst incremental optimization is accountable, less expensive and risky. The article shows a pyramid of five levels: * … Continue reading
Reflection: “Rare Peek at Riches of Past in Rome”
Article: “Rare Peek at Riches of Past in Rome” Source: The New York Times Rome’s archaeological authorities have reallocated money to open five monuments which are usually closed, in response to budget cuts. The monuments in question are: * House of Livia … Continue reading
Reflection: “Priced to sell, is Free the future?”
Article: “Priced to sell, is Free the future?” Source: The New Yorker Article which reviews in extent Chris Anderson’s book “Free: The Future of a Radical Price”. The radical pressure on prices on all things “made of ideas” is an iron … Continue reading
Marketing’s fifth P on steroids
As the CEO of Cisco said in an interview, the new paradigm will change the way business is and will be conducted, the fifth P, People also undergoes changes and it creates more oppertunities than ever before. The term Wikinomics comes to my … Continue reading