Article: “Tweeting all the way to the bank”
Source: The Economist
Article by The Economist from their Business section about the monetization and profitability of social networks.
It takes three companies as examples, Twitter, Facebook and Myspace.
Creating a community is hot these days, it serves all kind of purposes and it will add value, if done properly. And exactly the latter is difficult, the creation of a community needs to be thoroughly discussed, planned and executed.
When a community is deployed, it must be sustainable, it should “not end”. If a community is closed after a while, it could have a negative impact towards the brand/company.