Article: “Facebook goes after Twitter with public status updates”
Source: Econsultancy
By integrating Twitter / microblogging-like features in the interface of Facebook, they hope to become an indispensible service for people online.
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Do you have a clear understanding what is being said about your brand throughout the Web?
If your answer is “Yes”: congratulations, you’re a step ahead of many others, make sure you keep ahead and profit of the benefits.
If your answer is “No”: start as soon as possible understanding your landscape and what intelligence could be extracted from the Web concerning your brand.
Article: “Social media strategies give hope to ad agencies”
Source: Boston Business Journal
Two parts in the article are important to remain realising oneself:
Article: “What Is Conversational Currency?”
Source: The Relationship Economy
Jay Deragon explains what Conversational Currency is:
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Creating a community is hot these days, it serves all kind of purposes and it will add value, if done properly. And exactly the latter is difficult, the creation of a community needs to be thoroughly discussed, planned and executed.
When a community is deployed, it must be sustainable, it should “not end”. If a community is closed after a while, it could have a negative impact towards the brand/company.