Executives’ approach on Social Media

September 18, 2009 at 12:25 · Filed under Social Media and tagged: business development, marketing, Social Media, strategy

After many conversations, articles and researches about Social Media, the conclusion is there’s still an educational and impact gap with regard to Social Media on exec-level which partially is sustained by the overly interest and hype around the phenomenon.As a guide in this article I will refer to an article by eMarketer which is published on the 10th of September. According to the article “Executives and Social Media“, executives value but have concerns towards Social Media.
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Google Wave: The Nexus of Communication

September 18, 2009 at 12:10 · Filed under Social Media and tagged: communities, Social Media, Technology, web 2.0

At one point in the Google Wave Preview video, Lars Rasmussen proposes the question what email would look like if it was invented at this point of time. He continues by telling that there are a million ways to concretize the question and that Google Wave is their attempt.

I must say, it’s an impressive translation of their vision on the question.
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Reflection: “Who Finds Twitter More Effective, Advertisers or Consumers?”

August 11, 2009 at 12:37 · Filed under Reviews and tagged: marketing, review, Social Media

Article: “Who Finds Twitter More Effective, Advertisers or Consumers?”
Source: eMarketer

The graph on eMarketer shows that both advertisers as the consumers are not perceiving Twitter as effective.
The advertisers’ results: 
“In addition to the 8% of advertisers who said Twitter was very effective for promotion, 50% said it was somewhat effective. More than three in 10 (34%) said it was not very effective and 8% felt it was not effective at all.”
The consumers’ results:
“8% said it was very effective, 42% believed it to be somewhat effective, 31% said it was not very effective and 19% felt it was not at all effective.”
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Reflection: “Tweeting all the way to the bank”

August 3, 2009 at 10:58 · Filed under Reviews and tagged: business development, review, Social Media, Social Networks

Article: “Tweeting all the way to the bank”
Source: The Economist

Article by The Economist from their Business section about the monetization and profitability of social networks.
It takes three companies as examples, Twitter, Facebook and Myspace.

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Reflection: “Managing beyond Web 2.0″

July 20, 2009 at 10:16 · Filed under Social Media and tagged: marketing, Social Media, web 2.0

Article: “Managing beyond Web 2.0″
Source: McKinsey Quarterly

Much has been written on this subject, the ‘new’ marketing transparency and co-creation by prosumers are affecting the rapidly changing landscape.
What I do find interesting in the article is the model which is created by the Sloan Center for Internet Retailing that is called LEAD. The model suffices as a roadmap which can be applied to the constant changing environment.

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Reflection: “The consumer decision journey”

July 11, 2009 at 19:15 · Filed under Reviews and tagged: Business, business development, marketing, Social Media, strategy

Article: “The consumer decision journey”
Source: McKinsey

McKinsey did an extensive research on three continents, several industries and 20000 customers.
The cyclic Consumer Decision Journey isn’t groundbreaking, I’d say it’s an affirmation -from a company as McKinsey- of what is already known for a while but not carried out in mainstream business strategies.
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Reflection: “Forget Twitter; Your Best Marketing Tool Is the Humble Product Review”

July 6, 2009 at 13:43 · Filed under Reviews and tagged: marketing, Social Media, word of mouth

Article: “Forget Twitter; Your Best Marketing Tool Is the Humble Product Review”
Source: AdvertisingAge

Marketers are learning to listen, not only through Facebook and Twitter, but also the product review and figuring out how they can benefit from this information in relation to their sales.
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Marketing’s fifth P on steroids

July 6, 2009 at 12:12 · Filed under Marketing and tagged: Business, marketing, Social Media, strategy

As the CEO of Cisco said in an interview, the new paradigm will change the way business is and will be conducted, the fifth P, People also undergoes changes and it creates more oppertunities than ever before.

The term Wikinomics comes to my mind. The trend to outsource processes and functions, and utilize the intelligence of (a set of) the Internet population.

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10 reasons why your CEO should embrace Social Media

July 1, 2009 at 12:24 · Filed under Social Media and tagged: Business, marketing, Social Media

My top 10 reasons are:

* Social Media will change the way how business is conducted.

* Social Media is about people, not technology.

* Have a clear understanding and overview of your company in the landscape.
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Reflection: “Whose Word-of-Mouth Matters?”

June 29, 2009 at 12:07 · Filed under Reviews and tagged: Social Media, word of mouth

Article: “Whose Word-of-Mouth Matters?”
Source: eMarketer

Word-of-Mouth is the most effective from closely related people.
Word-of-Blog is far less converting, 5% states the eMarketer chart.

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