Tag Archives: Social Media

Executives’ approach on Social Media

After many conversations, articles and researches about Social Media, the conclusion is there’s still an educational and impact gap with regard to Social Media on exec-level which partially is sustained by the overly interest and hype around the phenomenon.As a … Continue reading

Posted in Social Media | Tagged , , , | Leave a comment

Google Wave: The Nexus of Communication

At one point in the Google Wave Preview video, Lars Rasmussen proposes the question what email would look like if it was invented at this point of time. He continues by telling that there are a million ways to concretize … Continue reading

Posted in Social Media | Tagged , , , | 2 Comments

Reflection: “Who Finds Twitter More Effective, Advertisers or Consumers?”

Article: “Who Finds Twitter More Effective, Advertisers or Consumers?” Source: eMarketer The graph on eMarketer shows that both advertisers as the consumers are not perceiving Twitter as effective. The advertisers’ results:  “In addition to the 8% of advertisers who said … Continue reading

Posted in Reviews | Tagged , , | Leave a comment

Reflection: “Tweeting all the way to the bank”

Article: “Tweeting all the way to the bank” Source: The Economist Article by The Economist from their Business section about the monetization and profitability of social networks. It takes three companies as examples, Twitter, Facebook and Myspace.

Posted in Reviews | Tagged , , , | Leave a comment

Reflection: “Managing beyond Web 2.0″

Article: “Managing beyond Web 2.0″ Source: McKinsey Quarterly Much has been written on this subject, the ‘new’ marketing transparency and co-creation by prosumers are affecting the rapidly changing landscape. What I do find interesting in the article is the model … Continue reading

Posted in Social Media | Tagged , , | 1 Comment

Reflection: “The consumer decision journey”

Article: “The consumer decision journey” Source: McKinsey McKinsey did an extensive research on three continents, several industries and 20000 customers. The cyclic Consumer Decision Journey isn’t groundbreaking, I’d say it’s an affirmation -from a company as McKinsey- of what is already known … Continue reading

Posted in Reviews | Tagged , , , , | 4 Comments

Reflection: “Forget Twitter; Your Best Marketing Tool Is the Humble Product Review”

Article: “Forget Twitter; Your Best Marketing Tool Is the Humble Product Review” Source: AdvertisingAge Marketers are learning to listen, not only through Facebook and Twitter, but also the product review and figuring out how they can benefit from this information … Continue reading

Posted in Reviews | Tagged , , | Leave a comment

Marketing’s fifth P on steroids

As the CEO of Cisco said in an interview, the new paradigm will change the way business is and will be conducted, the fifth P, People also undergoes changes and it creates more oppertunities than ever before. The term Wikinomics comes to my … Continue reading

Posted in Marketing | Tagged , , , | 3 Comments

10 reasons why your CEO should embrace Social Media

My top 10 reasons are: * Social Media will change the way how business is conducted. * Social Media is about people, not technology. * Have a clear understanding and overview of your company in the landscape.

Posted in Social Media | Tagged , , | 9 Comments

Reflection: “Whose Word-of-Mouth Matters?”

Article: “Whose Word-of-Mouth Matters?” Source: eMarketer Word-of-Mouth is the most effective from closely related people. Word-of-Blog is far less converting, 5% states the eMarketer chart.

Posted in Reviews | Tagged , | Leave a comment