Archive for review
August 11, 2009 at 12:37 · Filed under Reviews and tagged: marketing, review, Social Media
Article: “Who Finds Twitter More Effective, Advertisers or Consumers?”
Source: eMarketer
The graph on eMarketer shows that both advertisers as the consumers are not perceiving Twitter as effective.
The advertisers’ results:
“In addition to the 8% of advertisers who said Twitter was very effective for promotion, 50% said it was somewhat effective. More than three in 10 (34%) said it was not very effective and 8% felt it was not effective at all.”
The consumers’ results:
“8% said it was very effective, 42% believed it to be somewhat effective, 31% said it was not very effective and 19% felt it was not at all effective.”
Read the rest of this entry »
VN:F [1.7.2_963]
Rating: 0.0/10 (0 votes cast)
VN:F [1.7.2_963]
August 3, 2009 at 10:58 · Filed under Reviews and tagged: business development, review, Social Media, Social Networks
Article: “Tweeting all the way to the bank”
Source: The Economist
Article by The Economist from their Business section about the monetization and profitability of social networks.
It takes three companies as examples, Twitter, Facebook and Myspace.
Read the rest of this entry »
VN:F [1.7.2_963]
Rating: 0.0/10 (0 votes cast)
VN:F [1.7.2_963]
July 27, 2009 at 11:54 · Filed under Reviews and tagged: Business, innovation, marketing, review, strategy, Technology, web 2.0
Article: “Digital Darwinism”
Source: Strategy+Business
An extensive report with a global (meta-) insight on the evolution of marketing, the E-conomy, the conducting of business and the role of the consumer.
The title is suitable due to the fact that the marketing ecosystem (as the article calls it) is at an evolutionary threshold.
The transformation is occuring rapidly, those who adapt fast, who understand the new environment and the place of their prosumers will thrive, those who adapt slowly will encounter many challenges and possibly won’t survive.
Read the rest of this entry »
VN:F [1.7.2_963]
Rating: 4.0/10 (1 vote cast)
VN:F [1.7.2_963]
June 26, 2009 at 08:38 · Filed under Reviews and tagged: advertising, marketing, review
Article: “In Defense of Experimental Advertising”
Source: AdvertisingAge – CMO Strategy
One of the biggest and difficult challenges marketers face is to prove that their advertising campaigns are causing the results and not a mere correlation.
Read the rest of this entry »
VN:F [1.7.2_963]
Rating: 6.8/10 (4 votes cast)
VN:F [1.7.2_963]
June 25, 2009 at 16:45 · Filed under Reviews and tagged: Business, economy, marketing, review
Article: “Today in the Zombieconomy”
Source: Harvard Business Publishing
Mr. Haque hits the nail, it’s true, but why?
Why does this feel so counter-intuitive with regard to the current economic situation and the need for new sparks that set off new developments?
Read the rest of this entry »
VN:F [1.7.2_963]
Rating: 0.0/10 (0 votes cast)
VN:F [1.7.2_963]
June 25, 2009 at 08:17 · Filed under Reviews and tagged: review, strategy
Article: “The hotel industry in 2009: 5 strategical elements – an analysis”
Source: Travolon
5 strategic elements that will shape the hotel industry in the years to come.
Read the rest of this entry »
VN:F [1.7.2_963]
Rating: 0.0/10 (0 votes cast)
VN:F [1.7.2_963]
June 23, 2009 at 21:15 · Filed under Reviews and tagged: review, ROI, Social Media
Article: “What Is Conversational Currency?”
Source: The Relationship Economy
Jay Deragon explains what Conversational Currency is:
Read the rest of this entry »
VN:F [1.7.2_963]
Rating: 0.0/10 (0 votes cast)
VN:F [1.7.2_963]
June 23, 2009 at 10:00 · Filed under Reviews and tagged: crowdsourcing, innovation, review
Article: “Crowdsourcing: What It Means for Innovation”
Source: BusinessWeek
The author poses two possible derivements from Crowdsourcing can be that it will herald the end of creative organizations or that it are signs of a bigger meta-shift from a business point of view.
I believe it will be the latter.
Read the rest of this entry »
VN:F [1.7.2_963]
Rating: 7.5/10 (2 votes cast)
VN:F [1.7.2_963]
June 23, 2009 at 09:00 · Filed under Reviews and tagged: Music, review
Have you ever heard music which mesmerized you?
I’m 100% sure you have. For me “Divenire”, by Ludovico Einaudi belongs to this special group of music.
Read the rest of this entry »
VN:F [1.7.2_963]
Rating: 9.2/10 (6 votes cast)
VN:F [1.7.2_963]
June 22, 2009 at 12:00 · Filed under Reviews and tagged: book, branding, review
This book is mainly written for SMB’s, which maybe don’t have the time to read hundreds of pages, therefore the content is to the point and clearly written.
Read the rest of this entry »
VN:F [1.7.2_963]
Rating: 7.0/10 (1 vote cast)
VN:F [1.7.2_963]
