Tag Archives: review

Reflection: “Who Finds Twitter More Effective, Advertisers or Consumers?”

Article: “Who Finds Twitter More Effective, Advertisers or Consumers?” Source: eMarketer The graph on eMarketer shows that both advertisers as the consumers are not perceiving Twitter as effective. The advertisers’ results:  “In addition to the 8% of advertisers who said … Continue reading

Posted in Reviews | Tagged , , | Leave a comment

Reflection: “Tweeting all the way to the bank”

Article: “Tweeting all the way to the bank” Source: The Economist Article by The Economist from their Business section about the monetization and profitability of social networks. It takes three companies as examples, Twitter, Facebook and Myspace.

Posted in Reviews | Tagged , , , | Leave a comment

Reflection: “In Defense of Experimental Advertising”

Article: “In Defense of Experimental Advertising” Source: AdvertisingAge – CMO Strategy One of the biggest and difficult challenges marketers face is to prove that their advertising campaigns are causing the results and not a mere correlation.

Posted in Reviews | Tagged , , | 1 Comment

Reflection: “Today in the Zombieconomy”

Article: “Today in the Zombieconomy” Source: Harvard Business Publishing Mr. Haque hits the nail, it’s true, but why? Why does this feel so counter-intuitive with regard to the current economic situation and the need for new sparks that set off … Continue reading

Posted in Reviews | Tagged , , , | 1 Comment

Reflection: “The hotel industry in 2009: 5 strategical elements – an analysis”

Article: “The hotel industry in 2009: 5 strategical elements – an analysis” Source: Travolon 5 strategic elements that will shape the hotel industry in the years to come.

Posted in Reviews | Tagged , | Leave a comment

Reflection: “What Is Conversational Currency?”

Article: “What Is Conversational Currency?” Source: The Relationship Economy Jay Deragon explains what Conversational Currency is:

Posted in Reviews | Tagged , , | Leave a comment

Reflection: “Crowdsourcing: What It Means for Innovation”

Article: “Crowdsourcing: What It Means for Innovation” Source: BusinessWeek The author poses two possible derivements from Crowdsourcing can be that it will herald the end of creative organizations or that it are signs of a bigger meta-shift from a business … Continue reading

Posted in Reviews | Tagged , , | Leave a comment

Music review: Ludovico Einaudi – Divenire

Have you ever heard music which mesmerized you? I’m 100% sure you have. For me “Divenire”, by Ludovico Einaudi belongs to this special group of music.   

Posted in Reviews | Tagged , | 4 Comments

Book review: Brand Triad: Toolbox for Strategic Brand Assessment and Repositioning

  This book  is mainly written for SMB’s, which maybe don’t have the time to read hundreds of pages,  therefore the content is to the point and clearly written.

Posted in Reviews | Tagged , , | 3 Comments