Tag Archives: online

The Content – Context Diarchy

Posted on August 13, 2009 by Gianluigi Cuccureddu

A diarchy is a form of governing by two rulers, diarchies are known for instance from ancient Sparta and Rome and is one of the oldest types of government. The Spartan diarchy is suggested to be a solution for: a struggle between two … Continue reading →

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The 3 Fundaments of Online Strategy

Posted on July 16, 2009 by Gianluigi Cuccureddu

The Online Strategy encompasses those elements of the business- and marketing strategy that must be employed to contribute efficiently and effectively to its goals. As for all strategies, the Online Strategy should consider the brand, the target audience, products & services and the … Continue reading →

Posted in Marketing | Tagged , , , | 38 Comments