Tag Archives: marketing

Executives’ approach on Social Media

Posted on September 18, 2009 by Gianluigi Cuccureddu

After many conversations, articles and researches about Social Media, the conclusion is there’s still an educational and impact gap with regard to Social Media on exec-level which partially is sustained by the overly interest and hype around the phenomenon.As a … Continue reading →

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Nokia’s misinterpretation of Augmented Reality

Posted on September 18, 2009 by Gianluigi Cuccureddu

Nokia has posted a video on Youtube, showing their technology on Augmented Reality.

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Strategic principles in the new E-conomy

Posted on August 18, 2009 by Gianluigi Cuccureddu

A strategic principle, as defined by Harvard’s article Transforming Corner-Office Strategy into Frontline Action, is: “A memorable and actionable phrase that distills a company’s corporate strategy into its unique essence and communicates it throughout the organization” and has as goal … Continue reading →

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The Content – Context Diarchy

Posted on August 13, 2009 by Gianluigi Cuccureddu

A diarchy is a form of governing by two rulers, diarchies are known for instance from ancient Sparta and Rome and is one of the oldest types of government. The Spartan diarchy is suggested to be a solution for: a struggle between two … Continue reading →

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Reflection: “Who Finds Twitter More Effective, Advertisers or Consumers?”

Posted on August 11, 2009 by Gianluigi Cuccureddu

Article: “Who Finds Twitter More Effective, Advertisers or Consumers?” Source: eMarketer The graph on eMarketer shows that both advertisers as the consumers are not perceiving Twitter as effective. The advertisers’ results:  “In addition to the 8% of advertisers who said … Continue reading →

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Augmented Reality: Mobile Marketing infusion

Posted on July 30, 2009 by Gianluigi Cuccureddu

* Real-time enhancement of reality, connecting the “offline” world with the “online” world. * Real-time creation of a more integrated experience between those two worlds. * Real-time enriching our surroundings with meta-data through our mobile devices. I do believe these are the oppertunities and purposes where Mobile Marketing … Continue reading →

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Reflection: “Managing beyond Web 2.0″

Posted on July 20, 2009 by Gianluigi Cuccureddu

Article: “Managing beyond Web 2.0″ Source: McKinsey Quarterly Much has been written on this subject, the ‘new’ marketing transparency and co-creation by prosumers are affecting the rapidly changing landscape. What I do find interesting in the article is the model … Continue reading →

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The 3 Fundaments of Online Strategy

Posted on July 16, 2009 by Gianluigi Cuccureddu

The Online Strategy encompasses those elements of the business- and marketing strategy that must be employed to contribute efficiently and effectively to its goals. As for all strategies, the Online Strategy should consider the brand, the target audience, products & services and the … Continue reading →

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Reflection: “The consumer decision journey”

Posted on July 11, 2009 by Gianluigi Cuccureddu

Article: “The consumer decision journey” Source: McKinsey McKinsey did an extensive research on three continents, several industries and 20000 customers. The cyclic Consumer Decision Journey isn’t groundbreaking, I’d say it’s an affirmation -from a company as McKinsey- of what is already known … Continue reading →

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Reflection: “For Every Optimization, There’s a Pyramid, So Get Started”

Posted on July 10, 2009 by Gianluigi Cuccureddu

Article: “For Every Optimization, There’s a Pyramid, So Get Started” Source: GrokDotCom The want-to-do-it-right-at-once mentality creates a slower optimization path and process whilst incremental optimization is accountable, less expensive and risky. The article shows a pyramid of five levels: * … Continue reading →

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