Tag Archives: internet

The Content – Context Diarchy

A diarchy is a form of governing by two rulers, diarchies are known for instance from ancient Sparta and Rome and is one of the oldest types of government. The Spartan diarchy is suggested to be a solution for: a struggle between two … Continue reading

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Reflection: “For Every Optimization, There’s a Pyramid, So Get Started”

Article: “For Every Optimization, There’s a Pyramid, So Get Started” Source: GrokDotCom The want-to-do-it-right-at-once mentality creates a slower optimization path and process whilst incremental optimization is accountable, less expensive and risky. The article shows a pyramid of five levels: * … Continue reading

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Reflection: “A Checklist to Choose Which Internet Marketing Channel is Right for Your Business”

Article: “A Checklist to Choose Which Internet Marketing Channel is Right for Your Business” Source: SEOmoz Extensive article and explenation on the different kind of Internet marketing channels and which one to employ in relation to the goals and marketing … Continue reading

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Reflection: “The Sad Tale of Abandoned Shopping Carts”

Article: “The Sad Tale of Abandoned Shopping Carts” Source: eMarketer Leaving products behind in a shopping cart is as easy as a click. Before going into the top three abandonment reasons, let’s first ask ourselves if adding products in shopping … Continue reading

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Reflection: “Three Elements You Need for Successful Creation Spaces”

Article: “Three Elements You Need for Successful Creation Spaces” Source: Harvard Business Publishing This article follows explains the three elements that will increase the value of the shared knowledge as discussed in “Reflection: “Introducing the Collaboration Curve” . The three elements … Continue reading

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Reflection: “Looking into the Future of Digital Marketing”

Article: “Looking into the Future of Digital Marketing” Source: eMarketer Summary article of the The Future of Digital Marketing conference. The following themes were thoroughly discussed:

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