The Content – Context Diarchy

August 13, 2009 at 11:02 · Filed under Marketing and tagged: Business, business development, internet, marketing, online, strategy, web 2.0

A diarchy is a form of governing by two rulers, diarchies are known for instance from ancient Sparta and Rome and is one of the oldest types of government.
The Spartan diarchy is suggested to be a solution for: a struggle between two Spartan families or to stay away from an absolutistic ruling.
The distribution of power amongst content and context is meant to prevent a struggle between two forces and meant to avoid focus of attention and power of either content or context exclusively. Emphasis, focus and importance on both intertwined is the key.
When reflecting on diarchies and thinking about it in relation to the current phase of the Internet evolution, not only the Content is King (as often is written), but the Context needs to be acknowledged and treated equally influencing as the second valid King in the diarchal rulership over the Internet and business landscape.

This evolution is certainly not new, business already undergo these transitional phases.
First there was the production oriented era, then the sales oriented era (think of Ford and his quote in his autobiography “Any customer can have a car painted any color that he wants so long as it is black“). Then came the realization and insight that marketing management was needed to have a clearer understanding of the context (marketing oriented era).
Marketing evolved from inward focus (organization) to outward focus (consumer), this is exactly what the Internet evolution is going through as well and forcing businesses to adapt.
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Reflection: “For Every Optimization, There’s a Pyramid, So Get Started”

July 10, 2009 at 12:07 · Filed under Reviews and tagged: internet, marketing, optimization, strategy, website

Article: “For Every Optimization, There’s a Pyramid, So Get Started”
Source: GrokDotCom

The want-to-do-it-right-at-once mentality creates a slower optimization path and process whilst incremental optimization is accountable, less expensive and risky.

The article shows a pyramid of five levels:
* Functional
* Accessible
* Usable
* Intuitive
* Persuasive

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Reflection: “A Checklist to Choose Which Internet Marketing Channel is Right for Your Business”

July 3, 2009 at 10:55 · Filed under Marketing and tagged: internet, marketing, strategy

Article: “A Checklist to Choose Which Internet Marketing Channel is Right for Your Business”
Source: SEOmoz

Extensive article and explenation on the different kind of Internet marketing channels and which one to employ in relation to the goals and marketing strategy.
What I miss is the Time-dimension.
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Reflection: “The Sad Tale of Abandoned Shopping Carts”

July 1, 2009 at 20:20 · Filed under Reviews and tagged: e-commerce, internet, marketing, website

Article: “The Sad Tale of Abandoned Shopping Carts”
Source: eMarketer

Leaving products behind in a shopping cart is as easy as a click.

Before going into the top three abandonment reasons, let’s first ask ourselves if adding products in shopping carts is perse a buying sign?

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Reflection: “Three Elements You Need for Successful Creation Spaces”

June 30, 2009 at 20:04 · Filed under Reviews and tagged: communities, crowdsourcing, economy, internet

Article: “Three Elements You Need for Successful Creation Spaces”
Source: Harvard Business Publishing

This article follows explains the three elements that will increase the value of the shared knowledge as discussed in “Reflection: “Introducing the Collaboration Curve” .

The three elements to succesfully achieve the incremental value, are:
* Participants
* Interactions
* Environments

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Reflection: “Looking into the Future of Digital Marketing”

June 25, 2009 at 10:04 · Filed under Marketing, Reviews and tagged: internet, marketing

Article: “Looking into the Future of Digital Marketing”
Source: eMarketer

Summary article of the The Future of Digital Marketing conference.
The following themes were thoroughly discussed:

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