Tag Archives: Business

The Shift

Dear readers, As you might have noticed the amount of activity on my personal blog has diminished the last couple of weeks due to the start-up of Agora Media Group, my involvement in it and other business activities. At Agora Media … Continue reading

Posted in Business | Tagged | 3 Comments

Strategic principles in the new E-conomy

A strategic principle, as defined by Harvard’s article Transforming Corner-Office Strategy into Frontline Action, is: “A memorable and actionable phrase that distills a company’s corporate strategy into its unique essence and communicates it throughout the organization” and has as goal … Continue reading

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The Content – Context Diarchy

A diarchy is a form of governing by two rulers, diarchies are known for instance from ancient Sparta and Rome and is one of the oldest types of government. The Spartan diarchy is suggested to be a solution for: a struggle between two … Continue reading

Posted in Marketing | Tagged , , , , , , | 6 Comments

Augmented Reality: Mobile Marketing infusion

* Real-time enhancement of reality, connecting the “offline” world with the “online” world. * Real-time creation of a more integrated experience between those two worlds. * Real-time enriching our surroundings with meta-data through our mobile devices. I do believe these are the oppertunities and purposes where Mobile Marketing … Continue reading

Posted in Technology | Tagged , , , , | 19 Comments

The 3 Fundaments of Online Strategy

The Online Strategy encompasses those elements of the business- and marketing strategy that must be employed to contribute efficiently and effectively to its goals. As for all strategies, the Online Strategy should consider the brand, the target audience, products & services and the … Continue reading

Posted in Marketing | Tagged , , , | 38 Comments

Reflection: “The consumer decision journey”

Article: “The consumer decision journey” Source: McKinsey McKinsey did an extensive research on three continents, several industries and 20000 customers. The cyclic Consumer Decision Journey isn’t groundbreaking, I’d say it’s an affirmation -from a company as McKinsey- of what is already known … Continue reading

Posted in Reviews | Tagged , , , , | 4 Comments

Reflection: “Rare Peek at Riches of Past in Rome”

Article: “Rare Peek at Riches of Past in Rome” Source: The New York Times Rome’s archaeological authorities have reallocated money to open five monuments which are usually closed, in response to budget cuts. The monuments in question are: * House of Livia … Continue reading

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Reflection: “Priced to sell, is Free the future?”

Article: “Priced to sell, is Free the future?” Source: The New Yorker Article which reviews in extent Chris Anderson’s book “Free: The Future of a Radical Price”. The radical pressure on prices on all things “made of ideas” is an iron … Continue reading

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Marketing’s fifth P on steroids

As the CEO of Cisco said in an interview, the new paradigm will change the way business is and will be conducted, the fifth P, People also undergoes changes and it creates more oppertunities than ever before. The term Wikinomics comes to my … Continue reading

Posted in Marketing | Tagged , , , | 3 Comments

10 reasons why your CEO should embrace Social Media

My top 10 reasons are: * Social Media will change the way how business is conducted. * Social Media is about people, not technology. * Have a clear understanding and overview of your company in the landscape.

Posted in Social Media | Tagged , , | 9 Comments