Executives’ approach on Social Media

September 18, 2009 at 12:25 · Filed under Social Media and tagged: business development, marketing, Social Media, strategy

After many conversations, articles and researches about Social Media, the conclusion is there’s still an educational and impact gap with regard to Social Media on exec-level which partially is sustained by the overly interest and hype around the phenomenon.As a guide in this article I will refer to an article by eMarketer which is published on the 10th of September. According to the article “Executives and Social Media“, executives value but have concerns towards Social Media.
Read the rest of this entry »

Comments

The Content – Context Diarchy

August 13, 2009 at 11:02 · Filed under Marketing and tagged: Business, business development, internet, marketing, online, strategy, web 2.0

A diarchy is a form of governing by two rulers, diarchies are known for instance from ancient Sparta and Rome and is one of the oldest types of government.
The Spartan diarchy is suggested to be a solution for: a struggle between two Spartan families or to stay away from an absolutistic ruling.
The distribution of power amongst content and context is meant to prevent a struggle between two forces and meant to avoid focus of attention and power of either content or context exclusively. Emphasis, focus and importance on both intertwined is the key.
When reflecting on diarchies and thinking about it in relation to the current phase of the Internet evolution, not only the Content is King (as often is written), but the Context needs to be acknowledged and treated equally influencing as the second valid King in the diarchal rulership over the Internet and business landscape.

This evolution is certainly not new, business already undergo these transitional phases.
First there was the production oriented era, then the sales oriented era (think of Ford and his quote in his autobiography “Any customer can have a car painted any color that he wants so long as it is black“). Then came the realization and insight that marketing management was needed to have a clearer understanding of the context (marketing oriented era).
Marketing evolved from inward focus (organization) to outward focus (consumer), this is exactly what the Internet evolution is going through as well and forcing businesses to adapt.
Read the rest of this entry »

Comments (4)

Reflection: “Tweeting all the way to the bank”

August 3, 2009 at 10:58 · Filed under Reviews and tagged: business development, review, Social Media, Social Networks

Article: “Tweeting all the way to the bank”
Source: The Economist

Article by The Economist from their Business section about the monetization and profitability of social networks.
It takes three companies as examples, Twitter, Facebook and Myspace.

Read the rest of this entry »

Comments

Augmented Reality: Mobile Marketing infusion

July 30, 2009 at 10:17 · Filed under Technology and tagged: augmented reality, Business, business development, marketing, Technology

* Real-time enhancement of reality, connecting the “offline” world with the “online” world.
* Real-time creation of a more integrated experience between those two worlds.
* Real-time enriching our surroundings with meta-data through our mobile devices.

I do believe these are the oppertunities and purposes where Mobile Marketing and the role of mobiles devices have been waiting for, enabled by: Augmented Reality.
Read the rest of this entry »

Comments (9)

Reflection: “The consumer decision journey”

July 11, 2009 at 19:15 · Filed under Reviews and tagged: Business, business development, marketing, Social Media, strategy

Article: “The consumer decision journey”
Source: McKinsey

McKinsey did an extensive research on three continents, several industries and 20000 customers.
The cyclic Consumer Decision Journey isn’t groundbreaking, I’d say it’s an affirmation -from a company as McKinsey- of what is already known for a while but not carried out in mainstream business strategies.
Read the rest of this entry »

Comments (4)