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Archives
Tag Archives: business development
Executives’ approach on Social Media
After many conversations, articles and researches about Social Media, the conclusion is there’s still an educational and impact gap with regard to Social Media on exec-level which partially is sustained by the overly interest and hype around the phenomenon.As a … Continue reading
Posted in Social Media
Tagged business development, marketing, Social Media, strategy
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The Content – Context Diarchy
A diarchy is a form of governing by two rulers, diarchies are known for instance from ancient Sparta and Rome and is one of the oldest types of government. The Spartan diarchy is suggested to be a solution for: a struggle between two … Continue reading
Posted in Marketing
Tagged Business, business development, internet, marketing, online, strategy, web 2.0
6 Comments
Reflection: “Tweeting all the way to the bank”
Article: “Tweeting all the way to the bank” Source: The Economist Article by The Economist from their Business section about the monetization and profitability of social networks. It takes three companies as examples, Twitter, Facebook and Myspace.
Posted in Reviews
Tagged business development, review, Social Media, Social Networks
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Augmented Reality: Mobile Marketing infusion
* Real-time enhancement of reality, connecting the “offline” world with the “online” world. * Real-time creation of a more integrated experience between those two worlds. * Real-time enriching our surroundings with meta-data through our mobile devices. I do believe these are the oppertunities and purposes where Mobile Marketing … Continue reading
Posted in Technology
Tagged augmented reality, Business, business development, marketing, Technology
19 Comments
Reflection: “The consumer decision journey”
Article: “The consumer decision journey” Source: McKinsey McKinsey did an extensive research on three continents, several industries and 20000 customers. The cyclic Consumer Decision Journey isn’t groundbreaking, I’d say it’s an affirmation -from a company as McKinsey- of what is already known … Continue reading
Posted in Reviews
Tagged Business, business development, marketing, Social Media, strategy
4 Comments