Tag Archives: business development

Executives’ approach on Social Media

After many conversations, articles and researches about Social Media, the conclusion is there’s still an educational and impact gap with regard to Social Media on exec-level which partially is sustained by the overly interest and hype around the phenomenon.As a … Continue reading

Posted in Social Media | Tagged , , , | Leave a comment

The Content – Context Diarchy

A diarchy is a form of governing by two rulers, diarchies are known for instance from ancient Sparta and Rome and is one of the oldest types of government. The Spartan diarchy is suggested to be a solution for: a struggle between two … Continue reading

Posted in Marketing | Tagged , , , , , , | 6 Comments

Reflection: “Tweeting all the way to the bank”

Article: “Tweeting all the way to the bank” Source: The Economist Article by The Economist from their Business section about the monetization and profitability of social networks. It takes three companies as examples, Twitter, Facebook and Myspace.

Posted in Reviews | Tagged , , , | Leave a comment

Augmented Reality: Mobile Marketing infusion

* Real-time enhancement of reality, connecting the “offline” world with the “online” world. * Real-time creation of a more integrated experience between those two worlds. * Real-time enriching our surroundings with meta-data through our mobile devices. I do believe these are the oppertunities and purposes where Mobile Marketing … Continue reading

Posted in Technology | Tagged , , , , | 19 Comments

Reflection: “The consumer decision journey”

Article: “The consumer decision journey” Source: McKinsey McKinsey did an extensive research on three continents, several industries and 20000 customers. The cyclic Consumer Decision Journey isn’t groundbreaking, I’d say it’s an affirmation -from a company as McKinsey- of what is already known … Continue reading

Posted in Reviews | Tagged , , , , | 4 Comments