Article: “Whose Word-of-Mouth Matters?”
Source: eMarketer

Word-of-Mouth is the most effective from closely related people.
Word-of-Blog is far less converting, 5% states the eMarketer chart.

Blogs can create buzz, visibility and steer attitude, but the actual conversion is behind.

I don’t think this research will change anything, if we look at the Six Degrees of Interconnection and the fact that the Internet is a huge intertwining of thousands of networks and one big Word-of-Mouth machine, people will still find their closely related recommendations on products and services.

It comes down to offering the tools to let your consumers spread the word for you and most importantly, offer products and services that aid utility to your target audience.

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