Article: “Tweeting all the way to the bank”
Source: The Economist
Article by The Economist from their Business section about the monetization and profitability of social networks.
It takes three companies as examples, Twitter, Facebook and Myspace.
* Real-time enhancement of reality, connecting the “offline” world with the “online” world.
* Real-time creation of a more integrated experience between those two worlds.
* Real-time enriching our surroundings with meta-data through our mobile devices.
I do believe these are the oppertunities and purposes where Mobile Marketing and the role of mobiles devices have been waiting for, enabled by: Augmented Reality.
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Article: “Digital Darwinism”
Source: Strategy+Business
An extensive report with a global (meta-) insight on the evolution of marketing, the E-conomy, the conducting of business and the role of the consumer.
The title is suitable due to the fact that the marketing ecosystem (as the article calls it) is at an evolutionary threshold.
The transformation is occuring rapidly, those who adapt fast, who understand the new environment and the place of their prosumers will thrive, those who adapt slowly will encounter many challenges and possibly won’t survive.
Time flies and this is an understatement. Our little boy Dante is seven months old today.
From a very small and fragile human being he grew up in the cool, happy and very moveable baby he is right now.
Seven months of sleep deprivation.
Seven months of doubt if we are doing things right.
Seven months of an extra role as a person.
Seven months of hearing lots of opinions how to upbring the boy.
Seven months of wonders.
Seven months of leaps of abilities.
…. Seven months receiving the most beautiful and best smile on this earth.
Article: “Managing beyond Web 2.0″
Source: McKinsey Quarterly
Much has been written on this subject, the ‘new’ marketing transparency and co-creation by prosumers are affecting the rapidly changing landscape.
What I do find interesting in the article is the model which is created by the Sloan Center for Internet Retailing that is called LEAD. The model suffices as a roadmap which can be applied to the constant changing environment.
The Online Strategy encompasses those elements of the business- and marketing strategy that must be employed to contribute efficiently and effectively to its goals.
As for all strategies, the Online Strategy should consider the brand, the target audience, products & services and the positioning of the brand. ( read also The Content – Context Diarchy to understand the relation between offer and context in the online landscape )
Be it on an overarching level or on execution level (see the three parts below), consistency is key to achieve brand recognition.
It’s tempting to divert from this focus because the Internet offers lots of possibilities which can be applied, but not neccesarily relevant and this non-relevancy might cause a distanciation of the target audience.
The online strategy for your business can be divided in three main fundaments:
* Website Strategy
* Internet Strategy
* Social Strategy
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Uluru, also referred to as Ayers Rock, is a large sandstone rock formation in the southern part of the Northern Territory, central Australia. (Wikipedia)
Several resources have already dedicated articles to the news that the Uluru climb might be closed for safety, environment and cultural reasons.
Especially the last two are of importance, not only for Uluru, but also for other well-known tourist sights.
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Yesterday I watched a documentary on Discovery Channel, talking about Artificial Intelligence and its impact and diffusion in society.
Achieving a cyborg-society is within reality, already in the present we’re part human and part machine, think about cell-phones, navigational systems, computers and so on.
Our society will be interconnected and overarched by a massive communication system which will contain 14 billion computers/devices in as little as five years from now, the step from thereon to a cyborg-world is small and achievable.
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Article: “The consumer decision journey”
Source: McKinsey
McKinsey did an extensive research on three continents, several industries and 20000 customers.
The cyclic Consumer Decision Journey isn’t groundbreaking, I’d say it’s an affirmation -from a company as McKinsey- of what is already known for a while but not carried out in mainstream business strategies.
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Article: “For Every Optimization, There’s a Pyramid, So Get Started”
Source: GrokDotCom
The want-to-do-it-right-at-once mentality creates a slower optimization path and process whilst incremental optimization is accountable, less expensive and risky.
The article shows a pyramid of five levels:
* Functional
* Accessible
* Usable
* Intuitive
* Persuasive