Reflection: “Who Finds Twitter More Effective, Advertisers or Consumers?”

August 11, 2009 at 12:37 · Filed under Reviews and tagged: marketing, review, Social Media

Article: “Who Finds Twitter More Effective, Advertisers or Consumers?”
Source: eMarketer

The graph on eMarketer shows that both advertisers as the consumers are not perceiving Twitter as effective.
The advertisers’ results: 
“In addition to the 8% of advertisers who said Twitter was very effective for promotion, 50% said it was somewhat effective. More than three in 10 (34%) said it was not very effective and 8% felt it was not effective at all.”
The consumers’ results:
“8% said it was very effective, 42% believed it to be somewhat effective, 31% said it was not very effective and 19% felt it was not at all effective.”
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Reflection: “Tweeting all the way to the bank”

August 3, 2009 at 10:58 · Filed under Reviews and tagged: business development, review, Social Media, Social Networks

Article: “Tweeting all the way to the bank”
Source: The Economist

Article by The Economist from their Business section about the monetization and profitability of social networks.
It takes three companies as examples, Twitter, Facebook and Myspace.

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Reflection: “Digital Darwinism”

July 27, 2009 at 11:54 · Filed under Reviews and tagged: Business, innovation, marketing, review, strategy, Technology, web 2.0

Article: “Digital Darwinism”
Source: Strategy+Business

An extensive report with a global (meta-) insight on the evolution of marketing, the E-conomy, the conducting of  business and the role of the consumer.

The title is suitable due to the fact that the marketing ecosystem (as the article calls it) is at an evolutionary threshold.
The transformation is occuring rapidly, those who adapt fast, who understand the new environment and the place of their prosumers will thrive, those who adapt slowly will encounter many challenges and possibly won’t survive.

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Reflection: “The consumer decision journey”

July 11, 2009 at 19:15 · Filed under Reviews and tagged: Business, business development, marketing, Social Media, strategy

Article: “The consumer decision journey”
Source: McKinsey

McKinsey did an extensive research on three continents, several industries and 20000 customers.
The cyclic Consumer Decision Journey isn’t groundbreaking, I’d say it’s an affirmation -from a company as McKinsey- of what is already known for a while but not carried out in mainstream business strategies.
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Reflection: “For Every Optimization, There’s a Pyramid, So Get Started”

July 10, 2009 at 12:07 · Filed under Reviews and tagged: internet, marketing, optimization, strategy, website

Article: “For Every Optimization, There’s a Pyramid, So Get Started”
Source: GrokDotCom

The want-to-do-it-right-at-once mentality creates a slower optimization path and process whilst incremental optimization is accountable, less expensive and risky.

The article shows a pyramid of five levels:
* Functional
* Accessible
* Usable
* Intuitive
* Persuasive

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Reflection: “Rare Peek at Riches of Past in Rome”

July 8, 2009 at 21:45 · Filed under Reviews and tagged: Business, culture, Mos Maiorum, Roman, strategy

Article: “Rare Peek at Riches of Past in Rome”
Source: The New York Times

Rome’s archaeological authorities have reallocated money to open five monuments which are usually closed, in response to budget cuts.

The monuments in question are:
* House of Livia
* House of Gryphons
* Temple of Romulus (it was probably the Temple of Jupiter Stator)
* Oratory of the 40 Martyrs
* Loggia Mattei

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Reflection: “Priced to sell, is Free the future?”

July 7, 2009 at 20:31 · Filed under Reviews and tagged: Business, innovation, marketing, strategy

Article: “Priced to sell, is Free the future?”
Source: The New Yorker

Article which reviews in extent Chris Anderson’s book “Free: The Future of a Radical Price”.
The radical pressure on prices on all things “made of ideas” is an iron law to mr. Anderson.

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Reflection: “Forget Twitter; Your Best Marketing Tool Is the Humble Product Review”

July 6, 2009 at 13:43 · Filed under Reviews and tagged: marketing, Social Media, word of mouth

Article: “Forget Twitter; Your Best Marketing Tool Is the Humble Product Review”
Source: AdvertisingAge

Marketers are learning to listen, not only through Facebook and Twitter, but also the product review and figuring out how they can benefit from this information in relation to their sales.
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Reflection: “The Sad Tale of Abandoned Shopping Carts”

July 1, 2009 at 20:20 · Filed under Reviews and tagged: e-commerce, internet, marketing, website

Article: “The Sad Tale of Abandoned Shopping Carts”
Source: eMarketer

Leaving products behind in a shopping cart is as easy as a click.

Before going into the top three abandonment reasons, let’s first ask ourselves if adding products in shopping carts is perse a buying sign?

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Reflection: “Three Elements You Need for Successful Creation Spaces”

June 30, 2009 at 20:04 · Filed under Reviews and tagged: communities, crowdsourcing, economy, internet

Article: “Three Elements You Need for Successful Creation Spaces”
Source: Harvard Business Publishing

This article follows explains the three elements that will increase the value of the shared knowledge as discussed in “Reflection: “Introducing the Collaboration Curve” .

The three elements to succesfully achieve the incremental value, are:
* Participants
* Interactions
* Environments

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