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Category Archives: Reviews
Reflection: “Who Finds Twitter More Effective, Advertisers or Consumers?”
Article: “Who Finds Twitter More Effective, Advertisers or Consumers?” Source: eMarketer The graph on eMarketer shows that both advertisers as the consumers are not perceiving Twitter as effective. The advertisers’ results: “In addition to the 8% of advertisers who said … Continue reading
Reflection: “Tweeting all the way to the bank”
Article: “Tweeting all the way to the bank” Source: The Economist Article by The Economist from their Business section about the monetization and profitability of social networks. It takes three companies as examples, Twitter, Facebook and Myspace.
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Tagged business development, review, Social Media, Social Networks
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Reflection: “The consumer decision journey”
Article: “The consumer decision journey” Source: McKinsey McKinsey did an extensive research on three continents, several industries and 20000 customers. The cyclic Consumer Decision Journey isn’t groundbreaking, I’d say it’s an affirmation -from a company as McKinsey- of what is already known … Continue reading
Posted in Reviews
Tagged Business, business development, marketing, Social Media, strategy
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Reflection: “For Every Optimization, There’s a Pyramid, So Get Started”
Article: “For Every Optimization, There’s a Pyramid, So Get Started” Source: GrokDotCom The want-to-do-it-right-at-once mentality creates a slower optimization path and process whilst incremental optimization is accountable, less expensive and risky. The article shows a pyramid of five levels: * … Continue reading
Reflection: “Rare Peek at Riches of Past in Rome”
Article: “Rare Peek at Riches of Past in Rome” Source: The New York Times Rome’s archaeological authorities have reallocated money to open five monuments which are usually closed, in response to budget cuts. The monuments in question are: * House of Livia … Continue reading
Reflection: “Priced to sell, is Free the future?”
Article: “Priced to sell, is Free the future?” Source: The New Yorker Article which reviews in extent Chris Anderson’s book “Free: The Future of a Radical Price”. The radical pressure on prices on all things “made of ideas” is an iron … Continue reading
Reflection: “Forget Twitter; Your Best Marketing Tool Is the Humble Product Review”
Article: “Forget Twitter; Your Best Marketing Tool Is the Humble Product Review” Source: AdvertisingAge Marketers are learning to listen, not only through Facebook and Twitter, but also the product review and figuring out how they can benefit from this information … Continue reading
Reflection: “The Sad Tale of Abandoned Shopping Carts”
Article: “The Sad Tale of Abandoned Shopping Carts” Source: eMarketer Leaving products behind in a shopping cart is as easy as a click. Before going into the top three abandonment reasons, let’s first ask ourselves if adding products in shopping … Continue reading
Reflection: “Three Elements You Need for Successful Creation Spaces”
Article: “Three Elements You Need for Successful Creation Spaces” Source: Harvard Business Publishing This article follows explains the three elements that will increase the value of the shared knowledge as discussed in “Reflection: “Introducing the Collaboration Curve” . The three elements … Continue reading
Reflection: “Introducing the Collaboration Curve”
Article: “Introducing the Collaboration Curve” Source: Harvard Business Publishing Interesting article on Network Effects and how people do amplify the Network Effects by improving theirselves (nodes) in being a part of the network.