Executives’ approach on Social Media

September 18, 2009 at 12:25 · Filed under Social Media and tagged: business development, marketing, Social Media, strategy

After many conversations, articles and researches about Social Media, the conclusion is there’s still an educational and impact gap with regard to Social Media on exec-level which partially is sustained by the overly interest and hype around the phenomenon.As a guide in this article I will refer to an article by eMarketer which is published on the 10th of September. According to the article “Executives and Social Media“, executives value but have concerns towards Social Media.
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Google Wave: The Nexus of Communication

September 18, 2009 at 12:10 · Filed under Social Media and tagged: communities, Social Media, Technology, web 2.0

At one point in the Google Wave Preview video, Lars Rasmussen proposes the question what email would look like if it was invented at this point of time. He continues by telling that there are a million ways to concretize the question and that Google Wave is their attempt.

I must say, it’s an impressive translation of their vision on the question.
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Reflection: “Managing beyond Web 2.0″

July 20, 2009 at 10:16 · Filed under Social Media and tagged: marketing, Social Media, web 2.0

Article: “Managing beyond Web 2.0″
Source: McKinsey Quarterly

Much has been written on this subject, the ‘new’ marketing transparency and co-creation by prosumers are affecting the rapidly changing landscape.
What I do find interesting in the article is the model which is created by the Sloan Center for Internet Retailing that is called LEAD. The model suffices as a roadmap which can be applied to the constant changing environment.

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10 reasons why your CEO should embrace Social Media

July 1, 2009 at 12:24 · Filed under Social Media and tagged: Business, marketing, Social Media

My top 10 reasons are:

* Social Media will change the way how business is conducted.

* Social Media is about people, not technology.

* Have a clear understanding and overview of your company in the landscape.
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Social Media Monitoring tools – an evaluation

June 25, 2009 at 21:08 · Filed under Marketing, Social Media and tagged: marketing, online reputation management, Social Media, social media monitoring, word of mouth

Do you have a clear understanding what is being said about your brand throughout the Web?

If your answer is “Yes”: congratulations, you’re a step ahead of many others, make sure you keep ahead and profit of the benefits.
If your answer is “No”: start as soon as possible understanding your landscape and what intelligence could be extracted from the Web concerning your brand.

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6 Conditions to sustain communities

June 18, 2009 at 11:00 · Filed under Business, Marketing, Social Media and tagged: communities, marketing, Social Media, Social Networks

Creating a community is hot these days, it serves all kind of purposes and it will add value, if done properly. And exactly the latter is difficult, the creation of a community needs to be thoroughly discussed, planned and executed.

When a community is deployed, it must be sustainable, it should “not end”. If a community is closed after a while, it could have a negative impact towards the brand/company.

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