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Archives
Category Archives: Marketing
Enterprise Social Media Usage Pays Off In Innovation And Knowledge Sharing
This concludes the survey by the Association for Information and Image Management (AIIM), the global community of information professionals, authored by Andrew McAfee, a principal research scientist at the MIT Sloan Center for Digital Business and the … Continue reading
The Content – Context Diarchy
A diarchy is a form of governing by two rulers, diarchies are known for instance from ancient Sparta and Rome and is one of the oldest types of government. The Spartan diarchy is suggested to be a solution for: a struggle between two … Continue reading
Posted in Marketing
Tagged Business, business development, internet, marketing, online, strategy, web 2.0
6 Comments
The 3 Fundaments of Online Strategy
The Online Strategy encompasses those elements of the business- and marketing strategy that must be employed to contribute efficiently and effectively to its goals. As for all strategies, the Online Strategy should consider the brand, the target audience, products & services and the … Continue reading
Marketing’s fifth P on steroids
As the CEO of Cisco said in an interview, the new paradigm will change the way business is and will be conducted, the fifth P, People also undergoes changes and it creates more oppertunities than ever before. The term Wikinomics comes to my … Continue reading
Reflection: “A Checklist to Choose Which Internet Marketing Channel is Right for Your Business”
Article: “A Checklist to Choose Which Internet Marketing Channel is Right for Your Business” Source: SEOmoz Extensive article and explenation on the different kind of Internet marketing channels and which one to employ in relation to the goals and marketing … Continue reading
Reflection: “Looking into the Future of Digital Marketing”
Article: “Looking into the Future of Digital Marketing” Source: eMarketer Summary article of the The Future of Digital Marketing conference. The following themes were thoroughly discussed:
6 Conditions to sustain communities
Creating a community is hot these days, it serves all kind of purposes and it will add value, if done properly. And exactly the latter is difficult, the creation of a community needs to be thoroughly discussed, planned and executed. … Continue reading
Posted in Business, Marketing, Social Media
Tagged communities, marketing, Social Media, Social Networks
4 Comments