Strategic principles in the new E-conomy
A strategic principle, as defined by Harvard’s article Transforming Corner-Office Strategy into Frontline Action, is:
“A memorable and actionable phrase that distills a company’s corporate strategy into its unique essence and communicates it throughout the organization” and has as goal to achieve a sustainable competitive advantage.
I strongly believe that for two reasons, strategic principles will become crucial in todays and future’s business:
* Generation Y
* Collaborative & co-creational economy