Category Archives: Innovation

Social Media Hardly Utilized For Insights: Competitive Advantages Diminish

Posted on February 17, 2012 by Gianluigi Cuccureddu

The figures are clear, Emailvision’s survey shows that just 6,2% of the marketers are using social media to gain insights into customer preferences. According to a study by the Chartered Institute of Marketing only 20% of marketers use Facebook for m… Continue reading →

Posted in Best Practice, Business, co-create, consumer opinion, Emailvision, Innovation, Management, News, Open Innovation, Planning, Social Media, strategies | Leave a comment

DSM’s Innovative Power: Adapting To The Future Through Co-innovation

Posted on February 3, 2012 by Gianluigi Cuccureddu

DSM has recently been in the news twice. One occassion due the launch of an open innovation contest that challenges designers and creative thinkers to develop high-quality sports equipment using the company’s own Arnitel® Eco material. The other occ… Continue reading →

Posted in advantage, Arnitel, bio-ethanol, cellulosic, Challenge, chemical, chemical industry, Co-innovation, collaboration, competitive, DSM, Eco material, ideaken, InnoPass, Innovation, Management, News, Open Innovation, process improvements, production, report, Technology | Leave a comment

Enterprise Social Media Usage Pays Off In Innovation And Knowledge Sharing

Posted on January 27, 2012 by Gianluigi Cuccureddu

This concludes the survey by the Association for Information and Image Management (AIIM), the global community of information professionals, authored by Andrew McAfee, a principal research scientist at the MIT Sloan Center for Digital Business and the … Continue reading →

Posted in communication, Enterprise 2.0, environment, Innovation, knowledge sharing, Marketing, News, Open, sales, social, social business, social technologies, software, tools | Leave a comment

Social Technologies Spur User Participation And Speed Up Product Innovation

Posted on January 20, 2012 by Gianluigi Cuccureddu

Recently McKinsey published two articles on open innovation. One of them focuses on the business risks, the other on the usage of social technologies for open innovation. With regard to the latter, McKinsey found that “nearly two-thirds of the compan… Continue reading →

Posted in Business, Eric von Hippel, Innovation, Management, News, Open Innovation, platform, research, social technologies | Leave a comment

Unilever at the CES: Watching the on-demand world of content and what it means for the billions it spends on TV advertising worldwide

Posted on January 12, 2012 by Gianluigi Cuccureddu

According to the global CMO of Unilever, mr. Keith Weed it’s a megatrend which Unilever is watching closely. the world’s second-largest advertiser, brought more than 30 marketing executives the event to immerse themselves in the technologies shaping the way people … Continue reading →

Posted in Innovation | 1 Comment