Nokia has posted a video on Youtube, showing their technology on Augmented Reality.
Nokia is doing interesting things, but this video and their technology on Mixed Reality is way off.
The definition for Mixed Reality (as by Wikipedia), states:
Mixed reality (MR) (encompassing both augmented reality and augmented virtuality) refers to the merging of real and virtual worlds to produce new environments and visualisations where physical and digital objects co-exist and interact in real time. A mix of reality, augmented reality, augmented virtuality and virtual reality.
What Nokia does with this product is making information available anywhere, at any time. This is different from enhancing the real world with digital data, where context is key.
Nevertheless, this type of devices certainly has future, enabling information access when the user likes to.
As written in Augmented Reality: Mobile Marketing infusion, Nokia can develop interesting applications for their mobile devices and community and infuse another revenue stream.
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Originally published on the Agora Media Blog by Gianluigi Cuccureddu.
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