Nostrum Momentum – Angkor area
A new header is placed on the blog.
This time I’ve chosen for the majestic Angkor Wat.
There’s quite a story about the picture which is taken just a couple of days after the tsunami.
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Gianluigi Cuccureddu
Actio – ContemplatioArchive for August, 2009
Experience the Augmented Reality wonder!
Augmented Reality is on the rise and each week Augmented Reality is in the news, but still, for many its unreal, ungraspable and are not in the oppertunity to see in real life any of the futuristic applications of AR which can be seen on many videos on Youtube and Vimeo.
I found this really easy application, which only needs a webcam and Flash and experience yourself the Augmented Reality amazement!
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Strategic principles in the new E-conomy
A strategic principle, as defined by Harvard’s article Transforming Corner-Office Strategy into Frontline Action, is:
“A memorable and actionable phrase that distills a company’s corporate strategy into its unique essence and communicates it throughout the organization” and has as goal to achieve a sustainable competitive advantage.
I strongly believe that for two reasons, strategic principles will become crucial in todays and future’s business:
* Generation Y
* Collaborative & co-creational economy
The Content – Context Diarchy
A diarchy is a form of governing by two rulers, diarchies are known for instance from ancient Sparta and Rome and is one of the oldest types of government.
The Spartan diarchy is suggested to be a solution for: a struggle between two Spartan families or to stay away from an absolutistic ruling.
The distribution of power amongst content and context is meant to prevent a struggle between two forces and meant to avoid focus of attention and power of either content or context exclusively. Emphasis, focus and importance on both intertwined is the key.
When reflecting on diarchies and thinking about it in relation to the current phase of the Internet evolution, not only the Content is King (as often is written), but the Context needs to be acknowledged and treated equally influencing as the second valid King in the diarchal rulership over the Internet and business landscape.
This evolution is certainly not new, business already undergo these transitional phases.
First there was the production oriented era, then the sales oriented era (think of Ford and his quote in his autobiography “Any customer can have a car painted any color that he wants so long as it is black“). Then came the realization and insight that marketing management was needed to have a clearer understanding of the context (marketing oriented era).
Marketing evolved from inward focus (organization) to outward focus (consumer), this is exactly what the Internet evolution is going through as well and forcing businesses to adapt.
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Reflection: “Who Finds Twitter More Effective, Advertisers or Consumers?”
Article: “Who Finds Twitter More Effective, Advertisers or Consumers?”
Source: eMarketer
The graph on eMarketer shows that both advertisers as the consumers are not perceiving Twitter as effective.
The advertisers’ results:
“In addition to the 8% of advertisers who said Twitter was very effective for promotion, 50% said it was somewhat effective. More than three in 10 (34%) said it was not very effective and 8% felt it was not effective at all.”
The consumers’ results:
“8% said it was very effective, 42% believed it to be somewhat effective, 31% said it was not very effective and 19% felt it was not at all effective.”
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Limoncello Artigianale
Our family has a long tradition and history of making its own food, beverages and liqour.
Since I was little I can remember my family ’creating’ products like wine, marmalade, sausages, liquor, fresh pasta, sun dried tomatoes, artichokes in oil, all kinds of meat products of lifestock etcetera.
The older generations were basically self-sufficient in their existence and survival. Generation after generation this has lead to an accumulation of knowledge, experience and expertise which is passed on (degressively unfortunately, due to changes in our family structures, jobs/paths and societal environment.)
The interesting thing is that the knowledge is not only focussed on the products themselves, but also Nature, to respect it, understand it and ”cooperate” with it in an integral respectful way.
The first recipe is the well-known Limoncello. Limoncello is served as a digestive, and it is at its best when the bottle is stored in a freezer to be served cold.
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Reflection: “Tweeting all the way to the bank”
Article: “Tweeting all the way to the bank”
Source: The Economist
Article by The Economist from their Business section about the monetization and profitability of social networks.
It takes three companies as examples, Twitter, Facebook and Myspace.