Monthly Archives: July 2009

Augmented Reality: Mobile Marketing infusion

Posted on July 30, 2009 by Gianluigi Cuccureddu

* Real-time enhancement of reality, connecting the “offline” world with the “online” world. * Real-time creation of a more integrated experience between those two worlds. * Real-time enriching our surroundings with meta-data through our mobile devices. I do believe these are the oppertunities and purposes where Mobile Marketing … Continue reading →

Posted in Technology | Tagged , , , , | 19 Comments

Seven months

Posted on July 22, 2009 by Gianluigi Cuccureddu

Time flies and this is an understatement. Our little boy Dante is seven months old today. From a very small and fragile human being he grew up in the cool, happy and very moveable baby he is right now. Seven months … Continue reading →

Posted in Family | Tagged | 3 Comments

Reflection: “Managing beyond Web 2.0″

Posted on July 20, 2009 by Gianluigi Cuccureddu

Article: “Managing beyond Web 2.0″ Source: McKinsey Quarterly Much has been written on this subject, the ‘new’ marketing transparency and co-creation by prosumers are affecting the rapidly changing landscape. What I do find interesting in the article is the model … Continue reading →

Posted in Social Media | Tagged , , | 1 Comment

The 3 Fundaments of Online Strategy

Posted on July 16, 2009 by Gianluigi Cuccureddu

The Online Strategy encompasses those elements of the business- and marketing strategy that must be employed to contribute efficiently and effectively to its goals. As for all strategies, the Online Strategy should consider the brand, the target audience, products & services and the … Continue reading →

Posted in Marketing | Tagged , , , | 38 Comments

Challenges of tourism: Uluru might be closed

Posted on July 14, 2009 by Gianluigi Cuccureddu

Uluru, also referred to as Ayers Rock, is a large sandstone rock formation in the southern part of the Northern Territory, central Australia. (Wikipedia) Several resources have already dedicated articles to the news that the Uluru climb might be closed … Continue reading →

Posted in Tellus Mater | Tagged , | 1 Comment

The Cyborg society, just for the sake of it?

Posted on July 13, 2009 by Gianluigi Cuccureddu

Yesterday I watched a documentary on Discovery Channel, talking about Artificial Intelligence and its impact and diffusion in society. Achieving a cyborg-society is within reality, already in the present we’re part human and part machine, think about cell-phones, navigational systems, computers and … Continue reading →

Posted in Philosophy | Tagged , , , | 2 Comments

Reflection: “The consumer decision journey”

Posted on July 11, 2009 by Gianluigi Cuccureddu

Article: “The consumer decision journey” Source: McKinsey McKinsey did an extensive research on three continents, several industries and 20000 customers. The cyclic Consumer Decision Journey isn’t groundbreaking, I’d say it’s an affirmation -from a company as McKinsey- of what is already known … Continue reading →

Posted in Reviews | Tagged , , , , | 4 Comments

Reflection: “For Every Optimization, There’s a Pyramid, So Get Started”

Posted on July 10, 2009 by Gianluigi Cuccureddu

Article: “For Every Optimization, There’s a Pyramid, So Get Started” Source: GrokDotCom The want-to-do-it-right-at-once mentality creates a slower optimization path and process whilst incremental optimization is accountable, less expensive and risky. The article shows a pyramid of five levels: * … Continue reading →

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Ancient Roman recipe: Mulsum

Posted on July 9, 2009 by Gianluigi Cuccureddu

Just as the Ancient Roman recipe: Frittata was simple to prepare, Mulsum is as well. Mulsum is unfermented honey mixed with wine (not to compare with Mead)

Posted in Food & Drinks | Tagged , , | 3 Comments

Reflection: “Rare Peek at Riches of Past in Rome”

Posted on July 8, 2009 by Gianluigi Cuccureddu

Article: “Rare Peek at Riches of Past in Rome” Source: The New York Times Rome’s archaeological authorities have reallocated money to open five monuments which are usually closed, in response to budget cuts. The monuments in question are: * House of Livia … Continue reading →

Posted in Reviews | Tagged , , , , | 2 Comments