Article: “In Defense of Experimental Advertising”
Source: AdvertisingAge – CMO Strategy
One of the biggest and difficult challenges marketers face is to prove that their advertising campaigns are causing the results and not a mere correlation.
Read the rest of this entry »
Do you have a clear understanding what is being said about your brand throughout the Web?
If your answer is “Yes”: congratulations, you’re a step ahead of many others, make sure you keep ahead and profit of the benefits.
If your answer is “No”: start as soon as possible understanding your landscape and what intelligence could be extracted from the Web concerning your brand.
Article: “Today in the Zombieconomy”
Source: Harvard Business Publishing
Mr. Haque hits the nail, it’s true, but why?
Why does this feel so counter-intuitive with regard to the current economic situation and the need for new sparks that set off new developments?
Article: “Looking into the Future of Digital Marketing”
Source: eMarketer
Summary article of the The Future of Digital Marketing conference.
The following themes were thoroughly discussed:
Article: “The hotel industry in 2009: 5 strategical elements – an analysis”
Source: Travolon
5 strategic elements that will shape the hotel industry in the years to come.
Article: “Social media strategies give hope to ad agencies”
Source: Boston Business Journal
Two parts in the article are important to remain realising oneself:
Article: “What Is Conversational Currency?”
Source: The Relationship Economy
Jay Deragon explains what Conversational Currency is:
Read the rest of this entry »
Article: “Crowdsourcing: What It Means for Innovation”
Source: BusinessWeek
The author poses two possible derivements from Crowdsourcing can be that it will herald the end of creative organizations or that it are signs of a bigger meta-shift from a business point of view.
I believe it will be the latter.
Read the rest of this entry »
Have you ever heard music which mesmerized you?
I’m 100% sure you have. For me “Divenire”, by Ludovico Einaudi belongs to this special group of music.
This book is mainly written for SMB’s, which maybe don’t have the time to read hundreds of pages, therefore the content is to the point and clearly written.
