Monthly Archives: June 2009

Reflection: “In Defense of Experimental Advertising”

Article: “In Defense of Experimental Advertising” Source: AdvertisingAge – CMO Strategy One of the biggest and difficult challenges marketers face is to prove that their advertising campaigns are causing the results and not a mere correlation.

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Reflection: “Today in the Zombieconomy”

Article: “Today in the Zombieconomy” Source: Harvard Business Publishing Mr. Haque hits the nail, it’s true, but why? Why does this feel so counter-intuitive with regard to the current economic situation and the need for new sparks that set off … Continue reading

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Reflection: “Looking into the Future of Digital Marketing”

Article: “Looking into the Future of Digital Marketing” Source: eMarketer Summary article of the The Future of Digital Marketing conference. The following themes were thoroughly discussed:

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Reflection: “The hotel industry in 2009: 5 strategical elements – an analysis”

Article: “The hotel industry in 2009: 5 strategical elements – an analysis” Source: Travolon 5 strategic elements that will shape the hotel industry in the years to come.

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Reflection: “Social media strategies give hope to ad agencies”

Article: “Social media strategies give hope to ad agencies” Source: Boston Business Journal Two parts in the article are important to remain realising oneself:

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Reflection: “What Is Conversational Currency?”

Article: “What Is Conversational Currency?” Source: The Relationship Economy Jay Deragon explains what Conversational Currency is:

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Reflection: “Crowdsourcing: What It Means for Innovation”

Article: “Crowdsourcing: What It Means for Innovation” Source: BusinessWeek The author poses two possible derivements from Crowdsourcing can be that it will herald the end of creative organizations or that it are signs of a bigger meta-shift from a business … Continue reading

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Music review: Ludovico Einaudi – Divenire

Have you ever heard music which mesmerized you? I’m 100% sure you have. For me “Divenire”, by Ludovico Einaudi belongs to this special group of music.   

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Book review: Brand Triad: Toolbox for Strategic Brand Assessment and Repositioning

  This book  is mainly written for SMB’s, which maybe don’t have the time to read hundreds of pages,  therefore the content is to the point and clearly written.

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My first Father’s Day

A quick note during my first Father’s Day as a father myself. Our son (Dante) got me a cool gift which he made at the child care, 2 fingerpainted roles with a great photo which depicts the little boy in … Continue reading

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