After many conversations, articles and researches about Social Media, the conclusion is there’s still an educational and impact gap with regard to Social Media on exec-level which partially is sustained by the overly interest and hype around the phenomenon.As a guide in this article I will refer to an article by eMarketer which is published on the 10th of September. According to the article “Executives and Social Media“, executives value but have concerns towards Social Media. Read the rest of this entry »
At one point in the Google Wave Preview video, Lars Rasmussen proposes the question what email would look like if it was invented at this point of time. He continues by telling that there are a million ways to concretize the question and that Google Wave is their attempt.
September 3, 2009 at 22:17 · Filed under Business and tagged: Business
Dear readers,
As you might have noticed the amount of activity on my personal blog has diminished the last couple of weeks due to the start-up of Agora Media Group, my involvement in it and other business activities.
At Agora Media Group there’s also a blog whwere I will be writing the business focused articles. Have a look at it, for the time being I published my existing articles also there. In the coming weeks I’ll be publishing new articles.
This blog will be personal from now on.
Enjoy both blogs, thank you for reading and conversating!
Augmented Reality is on the rise and each week Augmented Reality is in the news, but still, for many its unreal, ungraspable and are not in the oppertunity to see in real life any of the futuristic applications of AR which can be seen on many videos on Youtube and Vimeo.
I found this really easy application, which only needs a webcam and Flash and experience yourself the Augmented Reality amazement! Read the rest of this entry »
A strategic principle, as defined by Harvard’s article Transforming Corner-Office Strategy into Frontline Action, is:
“A memorable and actionable phrase that distills a company’s corporate strategy into its unique essence and communicates it throughout the organization” and has as goal to achieve a sustainable competitive advantage.
I strongly believe that for two reasons, strategic principles will become crucial in todays and future’s business:
* Generation Y
* Collaborative & co-creational economy
A diarchy is a form of governing by two rulers, diarchies are known for instance from ancient Sparta and Rome and is one of the oldest types of government.
The Spartan diarchy is suggested to be a solution for: a struggle between two Spartan families or to stay away from an absolutistic ruling.
The distribution of power amongst content and context is meant to prevent a struggle between two forces and meant to avoid focus of attention and power of either content or context exclusively. Emphasis, focus and importance on both intertwinedis the key.
When reflecting on diarchies and thinking about it in relation to the current phase of the Internet evolution, not only the Content is King (as often is written), but the Context needs to be acknowledged and treated equally influencing as the second valid King in the diarchal rulership over the Internet and business landscape.
This evolution is certainly not new, business already undergo these transitional phases.
First there was the production oriented era, then the sales oriented era (think of Ford and his quote in his autobiography “Any customer can have a car painted any color that he wants so long as it is black“). Then came the realization and insight that marketing management was needed to have a clearer understanding of the context (marketing oriented era).
Marketing evolved from inward focus (organization) to outward focus (consumer), this is exactly what the Internet evolution is going through as well and forcing businesses to adapt. Read the rest of this entry »
Article: “Who Finds Twitter More Effective, Advertisers or Consumers?”
Source: eMarketer
The graph on eMarketer shows that both advertisers as the consumers are not perceiving Twitter as effective.
The advertisers’ results: “In addition to the 8% of advertisers who said Twitter was very effective for promotion, 50% said it was somewhat effective. More than three in 10 (34%) said it was not very effective and 8% felt it was not effective at all.” The consumers’ results: “8% said it was very effective, 42% believed it to be somewhat effective, 31% said it was not very effective and 19% felt it was not at all effective.” Read the rest of this entry »
Our family has a long tradition and history of making its own food, beverages and liqour.
Since I was little I can remember my family ’creating’ products like wine, marmalade, sausages, liquor, fresh pasta, sun dried tomatoes, artichokes in oil, all kinds of meat products of lifestock etcetera.
The older generations were basically self-sufficient in their existence and survival. Generation after generation this has lead to an accumulation of knowledge, experience and expertise which is passed on (degressively unfortunately, due to changes in our family structures, jobs/paths and societal environment.)
The interesting thing is that the knowledge is not only focussed on the products themselves, but also Nature, to respect it, understand it and ”cooperate” with it in an integral respectful way.
The first recipe is the well-known Limoncello. Limoncello is served as a digestive, and it is at its best when the bottle is stored in a freezer to be served cold. Read the rest of this entry »